Business Analytics vs. BI

In this podcast I found that covered multiple issues the panel discusses the difference between business analytics vs. business intelligence. Most of the panel agreed that BA is part of BI. One of the panelists stated that BA is mostly reporting systems where as BI is more complex and encompasses the following:
Software/Algorithms
Processes
Information
They discuss that more and more companies are using the term Beyond BI in their marketing. Most of the panel stated that they felt that this was marketing hype and that most BA companies want to differentiate their products from the rest of the competition. They felt that this type of marketing has created a confusion on the concepts and that BI might not be a perfect terminology but it helps encompass the overall concepts.